Veta is a horizontal and innovative brand within the spirits sector. It is built from the Swiss values: perfection, minimalism, avant-garde, purity… And from here, high-quality products are designed. Whisky, gin, rum.

The responsibility of the brand was to design an environment and strategy that would give consistency to the brand. But above all, a convincing story that is able to bind the aesthetic idea of the brand with a firm purpose.

The strategic work resulted in a verbal concept “What Matters” capable of conveying the rationally aesthetic conception of the brand and the values that underpin it.