This is a very special project because it was a personal proposal to develop a whole project of product creation, brand, image, campaign and commercial strategy.

The starting point was the detection of a market tension linking the use of male cosmetics to the practice of intensive sports. From that opportunity we developed a completely ecological product capable of occupying an empty space in the consumers of sports equipment who, while perfecting their physical form, greatly neglect the appearance of the face that is subjected to the effort of sport.

We designed a naming, concept, narrative, packaging, even sales channel, all under a careful aesthetic in black and white that helps to highlight the harshness of sport and the classical imaginery of the athlete facing of his challenges.