Outland is a virtual production company. They use technology designed for video games in film, tv, advertising, branded entertainment and live event production, under the direction of the most demanding and experienced cinematographic talent. It is the latest technology and the biggest breakthrough in film and television production. Live action and post-production merge into a single process. We designed a new identity and corporate brand, confronting the idea of that modern technology, with visual codes of a clearly vintage character that are reminiscent of times when visual effects were basically handmade. We also try to save a certain pioneering character of those who were avant-garde, referents of another time in which they explored new territories that are common today.