We were commissioned to create the corporate image of a new audiovisual producer in Zurich. They were clear that they wanted to call it Mood, because they are proud of the good and lasting professional relationships they establish with their clients.

The first thing we did was create the concept “A production company to make you happy”, just to emphasize that idea of cordiality.
To design the image-type, we empty the O letters and we’re left alone with the blank space of the letters. These two points, like two eyes, create nice faces when placed on an object. We already had the idea: with just two points we give a nice touch to any situation.