Match Tonic Water it’s all about standing out from the competition, shaking up the market and offering an exceptional experience. We designed a photo campaign in which the iconic bottle of Match appeared in different sets specifically built to highlight the characteristics of this product: a product formulated with superfoods and with very specific characteristics such as the cranberry, pink pepper or lemongrass. A bottle designed to solve problems of the distribution channel e-commerce: anti breaks, stackable and compact, 100% post-recycled glass. And a highly symbolic tone of communication to position the tone as a disruptive reference in the mixer industry. The evolving retail world is creating opportunities for the disruptive Tonic brand to thrive in a changing market.