This is not a Japanese whisky. Kabuki is a brand concept.

It is launched on the market with a modern blend deluxe whisky concept, but above all, it does so by establishing the frame values that will build this brand over time through this whisky and other products that will appear in the near future.

The bottle design becomes iconic from scratch in the category, as opposed to the traditional style of most references we’ve seen before. But the great paradox is that it is disruptive by being more authentically Japanese:

Its conception of modern and minimalist design in the forms, In contrast with the traditional Kanji design on the label, reflects much better the ambivalent character of the country, a mixture of tradition and terrific modernity.