BleuSix is a young design company from Switzerland. They came to market with a collection of luxury sneakers, handmade in Italy. And then came other products that incorporate craftsmanship and design in limited series.

They asked us for help in order to build a concept, a brand strategy and positioning, as well as the Art Direction of the company. In our proposal, we launched the Soul of a Kind concept, emphasizing the exclusivity of the collections, with always limited and numbered series. And we created eclectic design, a mix of styles with a certain random character in the distribution of elements, fonts, colors… We wanted to give back to the brand something of its own nature: creativity without strict rules.