Festivals have long been considered benchmark events in the highly competitive world of advertising agencies, serving as a window into the creative pulse of global markets, agencies, and advertisers.
The Cannes Lions Festival stands out among them. Of all the festivals observed, this one is the biggest and most significant, and its influence has the power to reshape the international agency landscape.
My work as Creative Director at Young&Rubicam was honored on 21 occasions by this festival, making the agency the most awarded in the network in Europe for three years running.